Kasraz Rugs
Kasraz Rugs
A full branding project delivered for Kasraz Rugs. Developing a cohesive visual identity to position the brand effectively in the market.
Vancouver, BC2025
Selected work01 projects
Branding work, on the record.
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Brand engagements shown as delivered artifacts — strategy, identity systems, and the applications that carry them into the world. Case studies publish as identities launch.
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The services behind this work05 services
How branding work gets made.
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The branding services that produced this work — what each covers, and where to start when your project needs it.
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You
Expected
Brand Strategy & Positioning
Define what you do, who it’s for, and why customers choose you.
P
P
P
P
Logo & Visual Identity
Logo, color, and type — a system that looks credible everywhere.
FormalCasual
SeriousPlayful
CorporateHuman
“Production that earns a second look.”
Brand Messaging & Copywriting
Tagline, tone of voice, and the words that actually sell.
Bold · Warm · Editorial
Aa
Perseus
Creative Direction
A creative north-star that keeps every channel consistent.
PPerseusGuidelines
Color
Type
AaBuilt to be remembered
Brand Guidelines
Logo, color, type, and voice rules your whole team can use.
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The rest of the studio's work.
Most engagements touch more than one discipline — here's what the other categories hold.
FAQProcess · Scope · Timelines · Support
Branding — questions, answered
Clear answers before we start.
Scope, timelines, and how branding engagements actually run. If your question isn’t here, get in touch.
Brand strategy, the identity system (logo, type, color, and usage), and the core applications that carry it — delivered as a system your team and ours can build on, not a single logo file.
The engagements are listed here as delivered artifacts; the written case study publishes once the identity is fully live in the world — signage up, site shipped, voice in use. Several current engagements are still in that rollout phase.
The rollout is the point. Identity work plugs into our websites, production, and social teams, so the brand ships consistently across every surface it touches.
Yes. Not every engagement is a full rebuild; we also evolve and systematize an existing mark into a complete identity when the foundation is worth keeping.
Strategy and identity work typically runs a few weeks to a couple of months depending on scope and rollout — we confirm the milestones in the proposal before we start.
Yes — every identity ships with usage guidelines so future designers, printers, and developers apply the brand consistently without guessing.