Kasraz Rugs
A full branding project delivered for Kasraz Rugs. Developing a cohesive visual identity to position the brand effectively in the market.
Vancouver, BC2025
Selected work01 projects
Branding work, on the record.
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Brand engagements shown as delivered artifacts — strategy, identity systems, and the applications that carry them into the world. Case studies publish as identities launch.
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You
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Brand Strategy & Positioning
Define what you do, who it’s for, and why customers choose you.
P
P
P
P
Logo & Visual Identity
Logo, color, and type — a system that looks credible everywhere.
FormalCasual
SeriousPlayful
CorporateHuman
“Production that earns a second look.”
Brand Messaging & Copywriting
Tagline, tone of voice, and the words that actually sell.
Bold · Warm · Editorial
Aa
Perseus
Creative Direction
A creative north-star that keeps every channel consistent.
PPerseusGuidelines
Color
Type
AaBuilt to be remembered
Brand Guidelines
Logo, color, type, and voice rules your whole team can use.
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FAQProcess · Scope · Timelines · Support
Branding — questions, answered
Clear answers before we start.
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Brand strategy, the identity system (logo, type, color, and usage), and the core applications that carry it — delivered as a system your team and ours can build on, not a single logo file.