Reach the people who
actually sign off.
B2B campaigns that target decision-makers by role, company, and industry — fewer leads, but the kind worth real money to your pipeline.
0.0×
Pipeline to spend
trailing quarter
+0%
Lead quality (MQL rate)
vs. broad targeting
Qualified leads, last 8 weeks
In B2B, who you reach matters more than how many.
A handful of the right people beats thousands of the wrong ones. LinkedIn lets you target by job title, seniority, company, and industry — so budget reaches buyers and decision-makers, not everyone. We pair that precision with lead-gen forms and content an exec will actually stop for.
- Target by role, company & industry
- Lead-gen forms & ABM
- Built for considered B2B buys
- Tracked to pipeline, not clicks
The post a decision-maker actually stops for.
B2B targeting is only half the job — the creative has to earn an exec’s attention. We write promoted content that targets by role and company, then ties every lead back to pipeline.
A representative of the creative + targeting we ship — written for the click that follows, not just the impression.
Perseus Creative Studio
Promoted · 4,210 followers · Promoted
Your website is your hardest-working salesperson. Is it closing — or costing you? Here’s how we rebuild B2B sites that convert.
A senior studio for B2B brands
DownloadWhat we manage
B2B has long cycles and high stakes — these are the levers that turn LinkedIn into real pipeline.
Targeting & ABM
Role, seniority, and company targeting — including account lists for ABM.
Strategy & objectives
Campaigns matched to the stage of the buying journey you’re funding.
Ad formats
Sponsored content, document ads, and conversation/message ads.
Lead-gen & CRM sync
Native lead forms piped straight into your CRM for fast follow-up.
Content & creative
Hooks and assets credible enough to earn a busy professional’s click.
Bidding & optimization
Managing LinkedIn’s higher costs toward an efficient cost per qualified lead.
Why B2B brands pay LinkedIn’s premium
Clicks cost more here — but so do the customers. Precision is what makes the math work.
- By title
- Reach buyers by exact role, seniority, and company — not guesswork.
- Higher-value
- Fewer leads, but each worth far more to a B2B pipeline.
- 100%
- Leads synced to your CRM and tracked through to pipeline.
Reported against pipeline, not popularity
Every month: what you spent, the quality of what came back, and where we’re focusing next.
What lands in your inbox
- 01Spend & pipelinep.01
Budget in, and the pipeline value it influenced.
- 02Leads & qualityp.02
Lead volume and how many were genuinely qualified.
- 03Audience & contentp.03
Which roles, companies, and assets performed.
- 04What’s nextp.04
The targeting and creative tests planned next.
More digital marketing services
From the same accountable team.
Other digital marketing disciplines that pair well with linkedin ads.
Other things we make.
One team, every discipline.
Most projects touch more than one discipline — here are a couple of highlights from each of the others.
ProductionVideography
Cinematic commercials, brand films, and event coverage.
ProductionPhotography
High-end product, lifestyle, and brand photography.
WebsitesWebsite Design
Conversion-focused UX that turns visits into leads.
WebsitesWebsite Development
Fast, secure, SEO-ready builds on modern stacks.
Social MediaSocial Media Management
Content calendar, posting, captions, and community — accounts kept active and on-brand.
Social MediaSocial Strategy
Content pillars and a plan that ties posts to business goals.
BrandingBrand Strategy & Positioning
Define what you do, who it’s for, and why customers choose you.
BrandingLogo & Visual Identity
Logo, color, and type — a system that looks credible everywhere.
Frequently Asked Questions
Clear answers before we start.
Timelines, measurement, methods, and ownership for linkedin ads — answered before we start.