Decisions are only as good
as the data behind them.
A clean measurement foundation — GA4, Tag Manager, and server-side tracking — so every conversion is captured and every number you act on is one you can trust.
0%
Conversions tracked
client + server
0
Source of truth
GA4 · GTM · CRM
Tracked conversions, last 8 weeks
If you can’t trust the data, you’re flying blind.
Most accounts quietly leak data — untracked conversions, broken tags, double-counting, and now privacy changes eroding what’s left. We rebuild the foundation properly: clean GA4 and Tag Manager, server-side tracking, and consent handled right, so the numbers in your reports actually reflect reality.
- GA4 & Google Tag Manager
- Server-side & consent-aware
- Conversions tracked end-to-end
- Dashboards you’ll actually use
One event, tracked everywhere it matters.
A single action fires once and flows — through Tag Manager and a server-side layer — into every tool that needs it, consent-aware and de-duplicated. No more numbers that disagree.
dataLayer.push({ event: 'purchase', value: 4200, currency: 'CAD', items: [/* … */],});User action
Purchase
dataLayer
Typed event
GTM
Client + server
What we set up
Measurement is plumbing — invisible when it works, expensive when it doesn’t. Here’s what we build.
GA4 & GTM
A clean Analytics 4 and Tag Manager setup, structured to your business.
Conversion & event tracking
Every key action defined and tracked — forms, calls, purchases, and more.
Server-side tracking
Conversions API and server-side tags that survive ad-blockers and iOS.
Consent & privacy
Consent Mode and privacy-aware tracking that respects regulations.
Dashboards & reporting
Clear Looker Studio dashboards that answer your real questions.
Attribution & QA
Sensible attribution and a thorough audit so the data is trustworthy.
Why clean measurement pays for itself
Good tracking doesn’t just report performance — it’s what lets every other channel be optimized at all.
- Trustworthy
- Numbers you can actually make decisions on, not guesses.
- End-to-end
- Every key action tracked from first click to conversion.
- Privacy-safe
- Consent-aware tracking that respects regulations and ad-platform rules.
Your numbers, in one place
We don’t just collect data — we make it usable, with dashboards and a monthly read on what it’s telling you.
What lands in your inbox
- 01KPI dashboardp.01
A live view of the metrics that matter to you.
- 02Conversion healthp.02
Confirmation that tracking is accurate and complete.
- 03Channel performancep.03
Where traffic and conversions are really coming from.
- 04Recommendationsp.04
What the data suggests you do next.
Proof, not promises.
Recent Digital Marketing work.
A look at real digital marketing engagements from the Perseus archive — the work behind Tracking & Analytics.
Match Tour 11Manchester City AD Campaigns
A series of Meta ad campaigns produced for Match Tour 11 promoting their exclusive Manchester City partnership. Designed to drive awareness and conversions across Facebook and Instagram.
North Vancouver, BC
Match Tour 11Player Management AD Campaigns
Targeted Meta ad campaigns for Match Tour 11’s player management services. Built to reach prospective players and families across key markets.
North Vancouver, BC
Vitality FitnessGym Grand Opening Sale ADs
A Meta ad campaign produced for Vitality Fitness’s grand opening promotion. Driving local awareness and new memberships through targeted paid social.
Burnaby, BC
Happy Gilmore Golf LoungeGolf Lounge Opening Sale ADs
A paid social campaign created for Happy Gilmore Golf Lounge’s opening promotion. Designed to generate buzz and drive foot traffic to the new venue.
Burnaby, BCMore digital marketing services
From the same accountable team.
Other digital marketing disciplines that pair well with tracking & analytics.
SEO
Higher rankings and qualified organic traffic that compounds.
Google Ads
Search & Performance Max campaigns that capture high-intent demand.
Meta Ads
Facebook & Instagram ads that find and convert your audience.
LinkedIn Ads
B2B campaigns that reach decision-makers by role and industry.
Conversion Optimization
Landing-page and funnel testing that lifts conversion rates.
Other things we make.
One team, every discipline.
Most projects touch more than one discipline — here are a couple of highlights from each of the others.
ProductionVideography
Cinematic commercials, brand films, and event coverage.
ProductionPhotography
High-end product, lifestyle, and brand photography.
Website Design
Conversion-focused UX that turns visits into leads.
Website Development
Fast, secure, SEO-ready builds on modern stacks.
Social Media Management
Content calendar, posting, captions, and community — accounts kept active and on-brand.
Social Strategy
Content pillars and a plan that ties posts to business goals.
Distinctive
Expected
Brand Strategy & Positioning
Define what you do, who it’s for, and why customers choose you.
Logo & Visual Identity
Logo, color, and type — a system that looks credible everywhere.
Frequently Asked Questions
Clear answers before we start.
Timelines, measurement, methods, and ownership for tracking & analytics — answered before we start.