Decisions are only as good
as the data behind them.
A clean measurement foundation — GA4, Tag Manager, and server-side tracking — so every conversion is captured and every number you act on is one you can trust.
0%
Conversions tracked
client + server
0
Source of truth
GA4 · GTM · CRM
Tracked conversions, last 8 weeks
If you can’t trust the data, you’re flying blind.
Most accounts quietly leak data — untracked conversions, broken tags, double-counting, and now privacy changes eroding what’s left. We rebuild the foundation properly: clean GA4 and Tag Manager, server-side tracking, and consent handled right, so the numbers in your reports actually reflect reality.
- GA4 & Google Tag Manager
- Server-side & consent-aware
- Conversions tracked end-to-end
- Dashboards you’ll actually use
One event, tracked everywhere it matters.
A single action fires once and flows — through Tag Manager and a server-side layer — into every tool that needs it, consent-aware and de-duplicated. No more numbers that disagree.
dataLayer.push({ event: 'purchase', value: 4200, currency: 'CAD', items: [/* … */],});User action
Purchase
dataLayer
Typed event
GTM
Client + server
What we set up
Measurement is plumbing — invisible when it works, expensive when it doesn’t. Here’s what we build.
GA4 & GTM
A clean Analytics 4 and Tag Manager setup, structured to your business.
Conversion & event tracking
Every key action defined and tracked — forms, calls, purchases, and more.
Server-side tracking
Conversions API and server-side tags that survive ad-blockers and iOS.
Consent & privacy
Consent Mode and privacy-aware tracking that respects regulations.
Dashboards & reporting
Clear Looker Studio dashboards that answer your real questions.
Attribution & QA
Sensible attribution and a thorough audit so the data is trustworthy.
Why clean measurement pays for itself
Good tracking doesn’t just report performance — it’s what lets every other channel be optimized at all.
- Trustworthy
- Numbers you can actually make decisions on, not guesses.
- End-to-end
- Every key action tracked from first click to conversion.
- Privacy-safe
- Consent-aware tracking that respects regulations and ad-platform rules.
Your numbers, in one place
We don’t just collect data — we make it usable, with dashboards and a monthly read on what it’s telling you.
What lands in your inbox
- 01KPI dashboardp.01
A live view of the metrics that matter to you.
- 02Conversion healthp.02
Confirmation that tracking is accurate and complete.
- 03Channel performancep.03
Where traffic and conversions are really coming from.
- 04Recommendationsp.04
What the data suggests you do next.
More digital marketing services
From the same accountable team.
Other digital marketing disciplines that pair well with tracking & analytics.
Other things we make.
One team, every discipline.
Most projects touch more than one discipline — here are a couple of highlights from each of the others.
ProductionVideography
Cinematic commercials, brand films, and event coverage.
ProductionPhotography
High-end product, lifestyle, and brand photography.
WebsitesWebsite Design
Conversion-focused UX that turns visits into leads.
WebsitesWebsite Development
Fast, secure, SEO-ready builds on modern stacks.
Social MediaSocial Media Management
Content calendar, posting, captions, and community — accounts kept active and on-brand.
Social MediaSocial Strategy
Content pillars and a plan that ties posts to business goals.
BrandingBrand Strategy & Positioning
Define what you do, who it’s for, and why customers choose you.
BrandingLogo & Visual Identity
Logo, color, and type — a system that looks credible everywhere.
Frequently Asked Questions
Clear answers before we start.
Timelines, measurement, methods, and ownership for tracking & analytics — answered before we start.