Articles published
12
Topics covered
3
Words written
39,151
Total reading
3h 16m
Active since
Jan 2025
Last published
Oct 2026
Avg article
3,263 words
Avg read
17 min
A quick view of the author’s most-covered topic, longest deep-dive, and most recent article.
Explore the latest article in each topic area, then browse the full category when you need more depth.
Explore twelve corporate video types through their business purposes, practical uses, hypothetical examples, and limitations. Learn how audience, desired action, distribution, production needs, and measurement guide the right choice.
A sports event marketing case study covering Perseus Creative Studio’s work on Match Tour 11’s Manchester City football camps across British Columbia. The campaign connected paid media, web and registration, event branding, photography, and video production to fill more than 360 places across six camp sessions.
Five web design faults quietly cost Vancouver small businesses sales, and none of them are visible to the owner. Each one here comes with a five-minute test you run on your own site today, a pass/fail check, and a scored checklist at the end.
Continue through the studio’s articles across strategy, marketing, brand, web, and media production.
Showing 7–11 of 11 articles
A small marketing budget fails from being spread, not from being small. How to find the one channel already producing customers, choose by intent when you are starting cold, and decide which parts of the work to do yourself and which to hire out.
Technology moves fast, and user expectations move even faster. A website that looked modern when it was built in 2020 is likely considered outdated by today's standards. In 2026, an outdated website isn't just about bad design; it's about a failure to meet the technical and aesthetic demands of a sophisticated online consumer.
The photos are shot, the seller has seen them, and they will not pay for video. What that objection usually means underneath, a plain answer to each version of it, and one Vancouver listing where the answer held.
With thousands of businesses competing for attention in Vancouver, standing out requires more than just having a great product or service. A 360° marketing strategy is essential to building brand awareness, attracting customers, and increasing revenue.
Your website is your digital storefront, the first impression potential customers get of your brand. A custom-coded, fast, and SEO-optimized website is essential to gaining credibility and increasing conversions.
